Consumer-Oriented Communications: The Key to Advancing Health Care Consumerism
Health care consumerism is premised on personal responsibility, individual ownership, self-reliance, convenience, choice, and transparency. Eventually, more patients will take ownership of their health, as they are more confident in their ability to make smart decisions. As of now, we can make the most headway toward broad-based health care consumerism by improving the way health care providers, brokers and Human Resources (HR) communicate.